ocr: Introduction The final area of management working capital control which we will concentrate upon is that of cash management. The importance of ettective cash control isclear if we consider the tollowing two points: The earning of profits does not necessarily ensure a - business's survival.If: a profitable business runs out of cash, - it may be forced into the hands of the receivers. The earning of losses does not necessarily entail a business's demise. If an unprofitable business - - isable to continue finding cash to meetits obligations, it - can avoid liquidation.